Blogging for creatives: 5 Reasons Why Every Creative Should Have a Blog On Their Website
Whether you’re an artist, a maker, a photographer or any other creative small business, having a blog on your website is important for developing your online presence and engaging with your customers.
Blogging is a relatively inexpensive way to drive traffic to your website and attract more prospective clients.
In fact, after video and eBooks, blogging is the third most common content marketing strategy.
Don’t have the time to blog?
You don’t have to blog every day. If you commit to writing one blog a week, that’ll only take up an hour or two of your time at most.
Below I have outlined the main benefits of having a blog for your creative small business.
Become a trusted source of information
If you’re a creative person, you’ll have skills that others will want to learn too. People with blogs are reputable sources. You might already run a YouTube channel where you post short tutorial videos. You can turn these videos into blog posts by providing more in-depth detail.
For example, you might be a ceramicist who can give others valuable insight into how to mould clay or wheel throwing. This will help other people with their creative projects and having video or images included in these articles will also make your article more shareable across social networks.
You want your blog to educate people but also do the following:
- Answer frequently asked questions
- Demonstrate what makes your business unique
- Demonstrate you are an industry leader
Once you are a trusted source of information, people will want to read your regular updates. You can make sure your customers or clients stay up to date by asking them to sign up to receive regular emails from your business.
Blogging for SEO: Improves your traffic from Google (SEO)
Blogging is important for search engine optimisation (SEO) because whether deliberately or not, you are answering a range of search queries. For example, someone searching ‘how to use Garageband to mix songs’, will see search results about this topic. If you’re a musician who uses Garageband, this could be the perfect article for you to write so more people find your website.
Of course, it’s not as straightforward as that and you can’t expect to automatically start ranking in Google but finding less competitive topics to try and rank for is a good place to start.
If you know other people in the same industry who are already blogging, ask them what topics people are currently discussing so people will find you who aren’t already exposed to your work.
Blogging for creatives = one of many ways to improve your web traffic without paying for ads!
Promotes your business
Simply having your products or services online isn’t enough to promote them. You need to actively do something to show others that your work is for sale, otherwise it won’t get seen.
For example, you might have designed a new summer clothing collection and are looking at ways to promote it. You could write a blog post about what inspired your latest collection and the materials and colours you chose. If people can see there’s an emotional connection in your work, then they’re more likely to buy from you.
The same goes for artists. Advertising your paintings for sale on your website is good but explaining why you chose your subject or explaining the meaning behind a contemporary art piece helps people understand what your work is about.
Connects you with other creatives
Blogging is a great way to grow your creative network. You may read a blog that helps you solve a problem that you’ve been experiencing. Reaching out to other creatives is a great way to share ideas and offer encouragement.
You may find inspiration in other blogs that inspire you to create new things. It’s often said that creativity happens best through sharing ideas, which is why you shouldn’t keep everything to yourself. Collaboration is important, especially for those working in the arts industry.
By collaborating on projects with other artists or creatives, you’re not only learning from other skilful people, but you’re also exposing yourself to their client base.
Creates a supply of sharable content across platforms
Blog posts make for great content across your social media channels. Link to blog posts on social media platforms to drive people directly to your website. Use videos, pictures or screenshots to increase their interest.
You can share snippets on social media to flesh out your blog content. For example, if you are a jewellery maker and you write an article on how to match jewellery with clothing.You can entice your audience to click on your blog by posting beautifully matched jewellery and clothing on social media.
Sometimes you might be struggling to think of social media content to post and that’s where your blog posts can help. For example, we could turn this very blog post that you’re reading, into a short and punchy social media post like:
“5 Reasons Creative businesses STILL need a blog in 2021 (A THREAD 👇)
✅ Become a trusted source of information
✅ Improve SEO and traffic from Google
✅ Promote your business
✅ Connects you with other creatives
✅ Creates a supply of sharable content across platforms
You may find that your audience varies across different social media platforms, so be sure to adjust your content to suit.While you may share slightly different material across platforms, ensure that your business presents a similar message with consistent branding.
BONUS TIP: Struggling to find out what to write your blog about?
If you’re getting writer’s block when it comes to blog ideas, then look no further than Google. Simply conduct a Google search for your topic of goods you make, then look for the “People Also Ask” section for inspiration of the questions that people ask around that topic.
For example, when I typed “what is handmade jewellery”….
And scrolled down the page to “People Also Ask”
There is a range of ideas to help me brainstorm my next blog post topics!
Whether you’re blogging for SEO, to connect to your audience, build trust or promote your site, we hope this article has helped you come up with some ideas on how to use blogging for your creative small business.
This article was written by Brett Melville, Head of Website & SEO Strategy at Digital Treasury and is part of a series about Marketing for Makers, Artists and creatives developed for our members at in.cube8r, and the greater artistic community at large.
Brett Melville, Head of Website & SEO Strategy at Digital Treasury