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Glitterazzi (Fitzroy)

Glitterazzi Biodegradable Glitter is Australia's most eco-friendly alternative to traditional plastic glitters. Made from plants and proven to biodegrade into harmless substances in the natural environment. Hand-mixed with love in Melbourne. While living in Berlin, Emily Shurey Co-founder of Glitterazzi Biodegradable Glitter trained and worked as a markup artist. A glitter lover, she used it frequently in her artistry. One day while washing glitter from her face, it dawned on her: “Wait… Glitter is plastic - I am literally flushing plastic, worse, I’m flushing microplastics down the drain into our waterways.” Emily refused to use glitter again until she could find an eco-friendly alternative. Many years later, back in Melbourne, in a wet tent at a festival with her friends Glitterazzi was conceived. “We all wanted to use glitter but only if it was in fact, harmless to the environment”. So the search was on to find the most eco-friendly glitter on the market. Like biodegradable plastics, glitter alternatives are not all made equal. Misleading and confusing information on what’s biodegradable vs degradable can be confusing for consumers who want to make an eco-friendly choice. Not to mention greenwashing, with companies claiming bio when it’s simply just not. Glitterazzi only uses glitter made from a special form of eucalyptus cellulose rather than polyester. It is the only glitter available on the market that is proven independently to degrade into harmless substances in the natural environment. It's not only biodegradable but also compostable. The more microbes found in the environment the faster the glitter will degrade. The bio glitter Glitterazzi use is indistinguishable from traditional plastic glitter, however. “Our glitter is 30-40% softer than polyester glitter and feels like a thin film on the skin. I can tell just by looking at the glitter if it’s really bio or not.” Holographic glitter is not biodegradable because of how it’s produced and if they are claiming it is, they are probably referring to only part of the ingredients. “As consumers, we have the right to ask for proof that it is, in fact, eco-friendly, we don’t have to, and shouldn’t just take the companies word for it." FACEBOOK | INSTAGRAM | WEBSITE

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