Introduction to Branding for Handmade Businesses with May Michaels 9 DEC
In this Branding for Creatives workshop we will discuss
- Logos, Styleguides, Unique Selling Propositions, Tone and Customer Avatars / Target Markets
- Who are you and what do you stand for?
- Who are your target customers and what do they want /need?
- Who are your competitors and what makes you different from them?
- How will you meet the needs of your target customers
- Communicating with your audience effectively through your visual identity
Branding for Handmade Businesses Workshop
Are you running a creative business but not really sure about branding and identity?
In this workshop, we will be going through the basics of branding. We will be doing hands on work discussing the basics like styleguides and then getting down to more in depth topics like creating a unique selling proposition & working out who your target customer is & how they need to be marketed to.
This workshop is aimed at creatives who want to start treating their business like a brand, not just an extention of their creative compulsions.
You will walk away with a document that you can work off moving forward which will help you keep your brand consistent, with room to develop and change as your business grows.
Meet your teacher
This workshop is run by May Michaels.
During the day, Elle-May is the boss at in.cube8r in Melbourne where she combines retail & the art world in a beautiful, unique way. Her marketing kickstart was created as a way to help her creative clients thrive, providing marketing and business related workshops for small groups of creatives. The workshops are designed to be short, affordable and informative; giving creatives a to-do list that they can go home and tackle on their own with all the information they need (and no sales pitch at the end).
If you would prefer to do this session privately, and go through your own website, you can book a mentoring session instead.
Date: December 9, 2020
Start time: 06:00 p.m. AEDT
End time: 07:30 p.m. AEDT